Unlocking maximum productivity within creative teams is about a combination of clarity of vision, perfect communication and preparedness. Let’s delve deeper into each aspect to harness their transformative power.
Clarity of vision
It is very easy to fall prey on the fact that you feel you have a clear vision, and are communicating it to your team perfectly but trust me, the opposite is the case, or at least you should always assume that. If you actually manage to put yourself in the place of your direct reports, producers and clients, I bet each person has a different understanding of what you have in your mind — and probably you don’t have it as clear as you think you do.
At the core of productivity lies a crystal-clear vision. This means having an end in mind downloaded from your brain to “paper”. Make sure your references are on point and not confusing and for that Midjourney is an excellent tool. Sometimes looking for references and crafting beautiful moodboards can confuse your team.
Have a hero image that your team can follow and you will make sure that you are not improvising feedback or focusing on the small details that do not make an impact on the final work. Think of it as the compass guiding your team’s journey, it prevents distractions and ensures alignment among team members.
Communication isn’t just about talking; it’s about transmitting ideas precisely.
Flawless communication means setting explicit expectations and fostering an environment where ideas flow freely. Miscommunication can derail projects, wasting valuable time.
This means that you have to communicate and get into an arrangement with your team of what you want and the decisions that you make. Bad communication leads to misinterpretations that makes the work go into wrong directions costing time to steer back.
Ensure that every team member understands their role, the broader vision, and the decisions made. Regular check-ins and adaptable communication styles cater to individual team dynamics, fostering clarity and cohesion.
In a best case scenario, you train your team to be able to make their own decisions that fit your vision and your studio’s culture.
Preparation is the secret sauce. Take your time and don’t rush things. Having even 20 minutes to prepare to communicate your vision to your team can make a huge difference.
Anticipate questions and foresee roadblocks, arming yourself with solutions in advance.
Mental scenario planning ensures you’re ready for any curveballs thrown your way. This preparation allows for smoother interactions and immediate problem-solving.
These things are really powerful, they might sound like superficial prescriptions but nailing them all together do make a difference. In embracing the power of clarity, communication, and preparedness, you’re not just enhancing productivity within your creative team; you’re fostering an environment where speed and efficiency can really unlock incredible results, giving you extra time to focus on making the final product better, and iterate more.