Sales is not that hard if you have a great product. But even if the product sells itself, you need someone to onboard potential customers, open new markets, and make people trust you.
We have covered now the early stages of the creative process for an art director and now it is time to move into the early phase of preparing a concept or direction for your project.
Research is one of my favorite parts of the process. I actually enjoy most of them, but research feels like the golden moment. Anything is possible.