Executive Creative Director & World Builder · Berlin
I'm Ivan Flugelman — executive creative director and world builder. I lead multidisciplinary teams across brand, film, realtime experiences and AI, and I write on creative AI, craft, and the institutions shaping how culture gets made.
Work
A focused selection. Much of the recent work — leading creative departments on multi-million-euro productions — remains unpublished under NDA.
Ojin · CurrentHuman AI That Can Meet People in Real Time.Executive creative leadership across Ojin — product design for lifelike human avatars and enterprise products, brand and marketing, from positioning to launch.
Visit Ojin ↗
High-level product design and creative direction for Ojin's lifelike avatars and dedicated enterprise products, and the campaigns that carry them.
With Journee: BMW's i Vision Dee launch at CES, Cartier, Macy's, NARS, JLR Defender, Shiseido and Mercedes-Benz Trucks — including a Mercedes-Benz configurator merging immersive realtime rendering with human AI agents, built end-to-end.
Two decades across culture and industry — Riot Games, Porsche, Adidas, Google Fi, Lady Gaga, TEDxBerlin, Daimler — from TV idents to Emmy-winning title design.
Career profile
Born in Buenos Aires and based in Berlin, I began in graphic design, motion and animation before moving into direction, world building, immersive experiences and AI.
Today I lead product design, creative direction and marketing at Ojin at executive level, teaching at FADU-UBA along the way, with an Executive MBA from Quantic and an independent visual and writing practice.
Universidad de Buenos Aires — graphic design, typography, morphology.
TV branding at PepperMelon and Punga, Buenos Aires — Sony Entertainment Television, MTV, Nickelodeon, Fox, AXN.
Berlin: Zeitguised, OPTIX, congaz — Audi, DFL, Lady Gaga, Banque Populaire, Wacom, EDITED, Signal Iduna, IAA.
Creative director and business designer at Sehsucht, in parallel with Extraweg — PRADA, Riot Games, Porsche, Google Fi, Adidas, TEDxBerlin, Daimler; creative producer on the Emmy-winning Severance titles for Apple TV+.
Art direction at Colorful — browser-based realtime 3D photography.
Journee — realtime immersive experiences: BMW i Vision Dee at CES, Cartier, Macy's, NARS, JLR Defender, Shiseido, Mercedes-Benz Trucks; a €7M flagship cultural program in the MENA region, delivered on time and beyond scope.
Ojin — Journee rebranded as The Human AI Company in 2025. Executive-level product design for human avatars and enterprise products, marketing and communications, and creative direction of the brand.
Academic and public work
In 2008 I published a theory of audiovisual design that entered university curricula and is still cited today — most recently by peer-reviewed research in 2024. The same work continues for the AI era.
Ideas and conversation
Public work on design, world building, creative AI and the institutions shaping culture. New essays on creative AI and policy will publish here.
My independent world building practice — creator of the World Building Codex: films, visual systems, tools and publishing.
Visit vvsvs.pro ↗Contact
Berlin, Germany · Working globally